Featured
Sponsor

 

 

 

FAQs About the Business of Pet-Fishing Writing

Related Articles: Aquatic Writing Business, From Water to Words: Writing for the Ornamental Aquatics Industry By:  Steven Pro,

Related FAQs: 

LFS article, cons. stores, eval.   6/24/08
Hi, Bob!
<Laurie>
Would there be any issues with writing an article about things to look for/be aware of as a conscientious buyer at a local or online fish store?
<No... tis an excellent idea, topic>
Some of the points would be the following things I tend to look for: *No dead or dying fish or corals left in the tanks with healthy corals *No opportunistic algae on coral frags being sold to hobbyists- ie Valonia, Bryopsis, Cyano, etc *Performs water changes and tests own water regularly *Separate sump systems for at least a hospital tank from the reef tanks *Inappropriate fish or corals not taken care of properly- ie, mandarins in small tanks with out LR, or sun corals starving from not being target fed/ left in unshaded light and not enough flow... Especially in multiples at the same time... *Openmindedness with reefing styles (For every successful DSB reefer, there is also a beautiful BB tank or SSB)
<Great!>
*Able to learn from reefers who patronize as well as teach new hobbyists with patience *Respectful of others and courteous/polite *Clean store *Is upfront about coral sources when asked (Aquacultured versus wild caught, and if wild caught were chemicals used to catch the fish?) *Do they charge every reefer the same price for a coral? *Supports local reefing clubs *Will not sell out of a hospital tank *Will not pass off dying or dyed fish to consumers *Corals for sale that will hurt each other are not placed next to each other in a tank- such as a soft coral fallen over on an SPS, or another coral within sweeper distance of another coral *Guarantees their live stock with a tank water sample from the hobbyist's tank *Will let you test, or will let you see them test their store tank water *Does not cherry pick the best corals into a display tank that is not for sale. (This is my pet peeve- why should I buy all the stuff you didn't think was good enough for your display tank??? I'd rather just buy rare corals online at that point imo)
Laurie
<Good points... I would expand/explain each, give examples... and very importantly, try to take pix of what you are trying to show... I will gladly help you sell this piece into the pulp, and then the electronic pet-fish magazines. Bob Fenner>

LFS article, Sara's input  06/23/08
Hi, Bob!
<Hi, I'm Sara, not Bob. If you'll excuse me, I just wanted to comment a bit here too...>
Would there be any issues with writing an article about things to look for/be aware of as a conscientious buyer at a local or online fish store? Some of the points would be the following things I tend to look for:*No dead or dying fish or corals left in the tanks with healthy corals*No opportunistic algae on coral frags being sold to hobbyists- ie Valonia, Bryopsis, Cyano, etc*Performs water changes and tests own water regularly*Separate sump systems for at least a hospital tank from the reef tanks*Inappropriate fish or corals not taken care of properly- ie, mandarins in small tanks with out LR, or sun corals starving from not being target fed/ left in unshaded light and not enough flow... Especially in multiples at the same time...*Openmindedness with reefing styles (For every successful DSB reefer, there is also a beautiful BB tank or SSB)*Able to learn from reefers who patronize as well as teach new hobbyists with patience*Respectful of others and courteous/polite*Clean store*Is upfront about coral sources when asked (Aquacultured versus wild caught, and if wild caught were chemicals used to catch the fish?)*Do they charge every reefer the same price for a coral?*Supports local reefing clubs*Will not sell out of a hospital tank*Will not pass off dying or dyed fish to consumers*Corals for sale that will hurt each other are not placed next to each other in a tank- such as a soft coral fallen over on an SPS, or another coral within sweeper distance of another coral*Guarantees their live stock with a tank water sample from the hobbyist's tank*Will let you test, or will let you see them test their store tank water*Does not cherry pick the best corals into a display tank that is not for sale. (This is my pet peeve- why should I buy all the stuff you didn't think was good enough for your display tank??? I'd rather just buy rare corals online at that point imo)
Laurie
<Interesting... it would be nice if stores achieved more of these goals/points (and I imagine they often do try to, actually). But currently, have you ever found a store which consistently satisfies all these points? I never have. Even my favorite stores will still sell carnation corals (and other animals inappropriate for aquariums), or occasionally get algae problems, or give regular customers a price break on a coral or fish from time to time. Ordering livestock from the internet is not much of a solution (imo). For one thing, if you think the walk-in stores look bad, how do you envision a facility that doesn't have to present itself to the public? How do you know they aren't even worse?
I think the way to help your LFSs (just my opinion here) is 1) spend money at them, 2)be encouraging, point out the good things, but 3) also politely, diplomatically, sympathetically, but consistently, offer constructive criticism about things they could do to improve the store/care of the animals and customers, etc. If you're patronizing their store and flattering them, they'll tolerate some nagging (but constructive) criticism... and sometimes actually try to change (more likely especially if you focus on one or two points and explain to them why it will help business). At least, this has been my experience... as a customer and as someone who's worked at one of these places. Working at a LFS is just not as easy as you might think. It's physically and emotionally exhausting.
Best,
Sara M.>

Re: writing, travelogue article 5/29/08
Bob,
I have reformatted it, from .rtf to .doc (copied and pasted which seems to have worked, sent it to my sister to ensure images came through).
I hope they come through this time.
Thanks again,
Forrest
<Ahh, even better with the photos. Do submit all you have and allow the editors to sort through. Bob Fenner>

Re: writing, travelogue article 5/29/08
Bob,
<Forrest>
I shall do so, but how do I do so?
Should I just tack the whole slew of pics to the end of the article? In the way I addended the picture of the blue wrasse and parrot fish ? I assume I should skip and pics that came out poorly or blurry etc. and question two, who should I submit it to?
<Yes, and to the editors themselves... If you'd like, I will help you send along this piece... with you to follow up with what is stated below>
Thanks, and sorry for all the questions.
Forrest
<I send along all via the Post on a CD, or if VERY large, a DVD... with a cover letter to the editor/s saying that there are a number of alternate images for their perusal. Bob Fenner>

Re: writing, travelogue article  05/30/08
Bob,
I would be most grateful for the assistant of helping me send along.  If I understood correctly, keep the file as is, but send along in the post: a copy of the article, and images on a disc (type of disc determined by sizing requirements) and a cover letter,(physically printed out).
Thank you,
Forrest
<Correct. I have sent your pc. along to Ultramarine in the UK... Let's see what they say... and if a no-sale there, we'll send it along elsewhere. BobF>

Re: writing, travelogue article... Pix  6/1/08
OK, cool
Any specifics on "better"? The file sizes where cut way down I know, but if you have any input on what else is wrong/substandard with them let me know.
I have about another 160 or so, some better than others. also waiting for Auto focus is horrible after you get used to manual focusing. Oh am in contact with Ikelite about resolving that whole situation.
Thanks Bob, and feel free to be brutal on what needs improving.
Forrest
<Mmm, the photos need to be clearer, sharper... (more in focus, lit, better-resolved)... Take a look at the pet-fish magazines, travel 'zines... Bob Fenner>

ScottV, Aquarium Engineering tome  4/13/08
Hello Bob,
<Scott!>
How is everything? I had to return from Costa Mesa early last Sunday morning so I did not get the chance to see you speak.
<Rats!>
I have indeed been writing on Aquarium Engineering and some articles I hope you will want for WWM as well (waiting for my D80 to return from Nikon, probably should just go buy a point and shoot).
<I have two D70 bodies... and a small, pocket-size point and shoot DSLR... and use both>
I started on the tank building chapter since it is what I am actually the most familiar and comfortable with. I would estimate I am about 75% or so through it and just have a few questions.
First, at this point I am assuming that all I should worry about is text?
<Mmm...>
About pictures, I have a series of pics from my ongoing construction project (that too will hopefully be done someday) and others from the past. I have planned on saving them for Aqua. En. since it will hopefully print and need illustrations someday. If I use a picture out of a series in an article does it taint the pics for use elsewhere?
<No; can be used and re-used. IF we have others produce the book for you, they may well supply/re-shoot the graphics>
Also, is there a guideline on length I should be aware of, or it is what it is? I am finding myself babbling on and on, constantly going back and shortening/tidying things up.
<Best at this point to write and write... the editing part/s can/will be done later... Often I find that in the process, there is much splitting up and lumping done...>
Last, I have covered acrylic construction, half way through glass, do you think I should also include plywood?
<Yes, I do... though this construction material is not as popular as once, it is still viable... I might include it under "other const. mat.s" along with fiberglass, PVC sheet, concrete of various types...>
I will get this first section finished hopefully this week and send along to see what you think (along with five or so articles). Thank you for forwarding me the customer review Friday night. That particular gentleman has been a pleasure to work with, he actually already knew how to join PVC, hooray! As always, thank you for your time and efforts aiding others and I along with these.
Talk soon,
Scott V.
<Great to read of your ongoing growth, success... and THANK YOU very much for your ongoing help with others through WWM. Cheers, BobF>

Water quality article -04/11/08
Crew, esp. Bob,
As per our correspondence some time ago (regarding the site improvements etc.), you had encouraged me to tackle water chemistry in an article, I
decided to break it down into one on quality and biofiltration and one on the other aspects of water chemistry such as hardness, salinity etc.
I hope this is helpful, if there is anything that would be better changed or if you have enough on these topics, just let me know.
Thanks,
Forrest
<Ah, it's excellent! I encourage you to either add the second part, or to expand on what you have thus far... for length... to at least 1,400 words... with examples of situations... and the use of gear/tools, chemical filtrants, methods of improving and maintaining water quality. Further, I want to help you sell this work into the pulp magazine business... and after it runs there, into the electronic media. Bob Fenner>

Re: water quality article - 4-11-08
wow, OK, great! I will I think for the time being stick with the "quality" issues as I feel more comfortable discussing them, will get back to work on
the other soon though.
<Okay>
as an aside, it seems the previous article on cardinal fish will appear in Marine Fish and Reef USA.
<Ah! Congratulations!>
Should I include pictures of gear/tools, testers, filters. I'll start thinking about examples etc. and try to write up some more tonight.
Thanks again,
Forrest
<Yes... do so. BobF>

Re: water quality article - 4-11-08
So I have written some on the "tool box" for water quality issues. But in terms of pictures, one quick question. I intend to take pics of zeolite,
AmQuel, a sponge filter, a bio wheel and live rock. what should I use as a "back drop" for the pictures?
<Something dark, low/no reflectivity...>
just the table? a sheet or towel behind?
<Like dark cloth, velvet...>
thanks. I'm not yet happy with what I wrote, need to revise and edit.
Thanks Bob,
Forrest
<Welcome! BobF>

Re: water quality article  4/19/08
Bob,
Attached is a draft which while I think is better, is not quite done yet.
Any thoughts on fixes etc. are greatly appreciated, included those relating to the pictures.
Thank you so much again,
Forrest
<Looks very good Forrest. I would submit this on its own or with the other piece in the series. Cheers, BobF>

Re: water quality article   4/20/08
Thanks, I will do that,
<Do make it known when you'd like help with submitting>
I am thinking of addressing pH and Hardness and how they interact and pertain to the well being of fish. Then in a following one dissolved oxygen and how it is used since it seems many people have trouble understanding it.
Does this sound like a good idea to you?
<Yes>
Also do you think it better to submit this first and mention it as a possible part of a series or write up the subsequent ones then submit together?
Thanks again for the advice and encouragement,
Forrest
<I would send two together... to acquaint editor/s with your work. A pleasure to share. BobF>

Selling pix...
Hello,
<Hi there>
I am a member of ReefCentral.com and one of the members told me to get a hold of you and ask how I can make money with my Reef Photos? I was told that some of mine are very good and that magazines will snatch them up when they’re really good. Thanks! J
Stacy Fralish
<Well... the best approach (most sure of sale, acceptance) is to "write against them"... that is, include your image work with articles on related subjects... And make presentations of same together to hobby magazines, both pulp and on-line... Have you published your writing? I will gladly help you... to edit same, advise you on where you might send. Please do send all future correspondence to me by way of Crew@WetWebMedia.com; I nearly deleted your mail as one of many "junk" bits I get a day. Cheers, Bob Fenner>

Writing for the interest...
Re: regarding the site/ improvements/ inputs etc. 2/23/08
OK no rush, also I guess I can field some questions as a member of the crew, but really only some fresh and beginner saltwater questions.
<Mmmm, possibly. But likely better for you to keep compiling/writing articles for now>
I figure once done with Cardinals going to move on to another "group" not sure which yet.
Probably still fish but maybe something else.
<Up to you...>
On a related note, am supposed to go with the family to the Cenotes of Mexico would be willing to write up something on that, will be in May barring the unforeseen. May also take a trip out to Cozumel to show my fiancé where I got dive certified, and do a dive or to there. Any recommendations for field guides for fish
identification in the caves?
<Unfortunately I do not. Don't know if the Humann/Deloach works cover their biota... But do make pix, keep notes, and write all up. I will help you sell for sure. BobF>

Re: regarding the site/ improvements/ inputs etc.
OK that's what I'll keep doing then, will have to get a better camera I guess as current one is only so so maybe give to parents when get a better set up.
I figure at worst can always save the pix and get IDs afterwards. gonna download those pics as soon as I finish typing here. I have finished taking
notes from other articles I have on the subject so will get to writing, had to work later today than expected.
Till then,
Forrest
<Ahh! I do look fwd to our chatting, re cameras, writing... perhaps diving in some locales... B>

Re: regarding the site/ improvements/ inputs etc.
OK that's what I'll keep doing then, will have to get a better camera I guess as current one is only so so maybe give to parents when get a better set up.
I figure at worst can always save the pix and get IDs afterwards. gonna download those pics as soon as I finish typing here. I have finished taking
notes from other articles I have on the subject so will get to writing, had to work later today than expected.
Till then,
Forrest
<There is time. B>

Re: regarding the site/ improvements/ inputs etc.
Hmmm...wonder if I can write of the camera as a business expense...
<Certainly... I write off all>
Of course now I have to worry about living up to my debut article ha ha.
<Can be done by being very productive, organized/focused...>
Look forward to further discussions, do hope these article help both you, the crew, and the users.
<Ah, yes. Understand that there is a standard "process" to all this activity. The work, once "done", laid-out, needs to be submitted, serially, to print, THEN online media... after it runs it can be sold... to other markets... takes months... to even a year or more... When/where in doubt, keep writing, always making worthwhile images...>
Yes will need much help in the camera corner as I have little to no experience with SLRs and am doubtful of point and shoot ability to get what I need. any input on that one would be great,
<Posted... on WWM, many other places... see the nice short books by Norbert Wu... some reviewed on WWM>
even best place to start looking, will reread the Photog articles in C the journal as that about all I have on the subject.
Till then back to the grind.
<Much to investigate, try out, enjoy, become familiar with. BobF>

Re: regarding the site/ improvements/ inputs etc.
hmm I thought it attached. should be there now.
F
<Mmm, need to add the dates/months to the citations, and the proposed layout... with re-sized graphics and captions... And then I'll help you make the submission. BobF>

Re: regarding the site/ improvements/ inputs etc. Content...  2/24/08
OK will do, is there a "standard" means of so doing?
<Mmm, no... some Strunk and White bits... do you have the "Elements" book series?>
I have just been typing
them up using Word, is there a better program?
<Not really>
Should I use the insert picture command?
<Is what I do>
Will expand on the reference portion, I intend to use end notes where applicable and have found in some articles what seems to be a standard sort of citation Sorry about not having even a slight clue about all this stuff.
Thanks for the help on yet another topic,
Forrest
<You're learning... admirably. B>

Re: regarding the site/ improvements/ inputs etc. 2/24/08
Do not have the "Elements" Book series to which you refer, and am confused by "Strunk and White bits" statement.
<... see the Net re: http://www.google.com/search?q=strunk+and+white+books&rls=com.microsoft:en-us:IE-Address&ie=UTF-8&oe=UTF-8&sourceid=ie7&rlz=1I7PCTA>
Sadly now I am at work, must do actual work ugh.
<Curse of the drinking class...>
Also it seems my typing may just be getting worse, chalk that one up to enthusiasm if you will. When using the insert picture command, and also the
insert caption command, the caption always gives me a 1 at the end as in if default is "figure 1" and I wish the caption to read "Male brooding eggs" it comes up as "Male brooding eggs 1" I will play with this more when I get home but that will not be till late as I have to put in another 6 hours here
and do not have access to my home computer and files at the moment, ah counting down the days till I can Telecommute.
Humbly,
Forrest
<Take your time my friend... a lifetime of fun, enjoyment, exploration... awaits... all in good time. B>

Re: regarding the site/ improvements/ inputs etc.... Content  -02/25/08
OK will do. I believe it says how to do that on WWM.
<Mmm, best to do with whatever pic software you have on your computer... right click, "open with"... Can download good software for free (e.g. Picasa...), and then put/place in your article>
so I'll read up, wasn't sure if that was applicable in this instance. Should have that hammered out after work tonight. Also after this one is finished up, do you want me to "pen" some sort of Beginners article? Some sort of get a test kit. "good water parameters " is not descriptive enough we need numbers kind of thing?
<Test kits, values to shoot for in common water chemistry, physics are great topics>
Figure my camera should be able to do ok to show some filtration stuff and a test kite and what not. I see lots of good stuff in the "set up" pages
but let me know if you think that would help.
Thanks for your time, and knowledge etc. am enjoying working with you on this article
F
Oh and do you know if the 2nd ed. of CMA will be available in Hard cover?
<I don't know... a good lesson perhaps in what little authors generally are aware of, are informed re>
mine is paper back and getting a little beaten up, I see Hardcover first editions but they in the $150+ range online, though I might not be looking
in all the right places, mainly Amazon.
Well back to the grind for me.
Thanks again
<Thank you Forrest. After the first few articles, all gets much easier... and more fun. You'll see. BobF>

Re: regarding the site/ improvements/ inputs etc. -02/25/08
I have it down to 2.6 MB is that a good file size?
<Better>
I Appreciate the help.
I have started taking notes on Grammas but might go for a chemistry/physics parameter type article first I don't know yet.
<Either... I'd do the chemistry...>
If that files size works I'll attach the file next email.
Thanks again,
Forrest
<Real good. B>

Re: regarding the site/ improvements/ inputs etc. photo and content prov.
Thanks again, also I believe I figured out the thumbnail thing, using a Gmail account with it made it pretty simple, thank goodness. OK then the 60mm it will be whoo, this stuff is expensive but as this is the last family trip I won't have to pay for gotta take advantage. Am ordering the housing for the Cool pix now, literally, do hope this all pays off in both enjoyment and financially. Learning is always good in and of itself of course but when put to use I feel is even better. OK so no big deal on motion that's a relief, am anything but steady even on land.
I can't thank you enough, probably good on questions for the time being, still wrapping it up in my head.
Be chatting in other regards though.
Can't thank you enough.
Your friend,
Forrest
Oh one other thing should I mention this to Clay? Or should I wait until I have it written up and the Cardinal thing all hammered out first?
Thanks
<?... You should proof your email before sending... Mention what? B>

Re: regarding the site/ improvements/ inputs etc. photo and content prov.  2/29/08
Apologies on the lack of proof reading on my part. Too much haste, will keep in mind, this is often a bad habit, which I am working to correct. For
clarification, Should I mention my trip and resultant writings/pictures to Clay?
<Ahh! Yes... better to not be "too chatty", but OTOH, to do what is reasonable to "chat up" ones works with editors>
Thanks again, Will be returning to old corrective measure of "prewriting" my emails in Word or similar program to spell and grammar check/ read over to make sure I am saying what I intend to say. Will work on giving my email correspondence a better feel of professionalism as this will now be even more important.
Your friend,
Forrest.
<Thank you Forrest. BobF>

Re: regarding the site/ improvements/ inputs etc. Content  3/1/08
Ok I will do that. I think some of my errors/omissions etc. in the email from last night were caused by my trying to do too much at the same time. I
will mention it to him and ask if he has any preferred format etc. I know FAMA recently ran an article on the caves tetras and setting up a tank for
them and also a "Conservation Corner" article about the caves not too long ago. What are the rules of good form in an instance such as this?
<To make submissions none the less... there is such a lag-time between submission and publication... that what has recently been run often doesn't matter... And there are "thematic issues" the mag.s run... with pieces touching on similar, overlapping, even identical topics by different writers>
Do I mention my plan, and ask if I would be stepping on any ones toes?
<Mmm, no... just your plan>
Do I from now on offer Clay a First Right of Refusal to such work?
<This is implied in making submissions... But important to re/state that the work MUST first run in print/pulp, ahead of electronic publication... We (you and I, WWM) will try to sell your work to the online 'zines AFTER it has run in the pulp press>
I want to appear professional in this regard.
Thanks,
Forrest
<I want you to be so. BobF>

 

Re: Your pix, interest, Becoming a content provider in our interest   2-05-08
Bob,
<Felicia>
I can't tell you enough how much I would appreciate your help. I've never sold a photo or an article; I've just been giving them away! I always dreamed about being a Marine Biologist (a taxonomist, actually)
<! We are of a very small, and diminishing group here... I intended to do my doctorate thesis... a series monograph... on Balistoids...>
and joining the ranks of those like you, Anthony, and Eric B. Unfortunately, I live in Wisconsin, and it's taking a little longer than I had planned.
<Mmm, they are no spring chickies either... Antoine is I think going on 37, EricB, 44... Errmmmm, I'm older still! But, as they say, no time like the present. The world's leading ichthyologist/systematist, Jack/John Randall... is even older than I (sorry Jack) and still a better diver and photographer... But I'm still practicing!>
I really enjoy your website because it is so unbiased. Over the years, I did get a bit jaded in this profession selling certain products that I know are useless. (please don't post that on your website, my boss reads it, too!)
<Mmm, have been careful to not have you identified with any outfit>
I believe that advancing the hobby for posterity is much more important than making a few bucks off of people's ignorance.
<Yes>
While I'm not entirely sure what a content provider in your interest is, I am thrilled at the prospect of becoming one! Just getting my name out there in the aquarium world would be a big help to me (and my resume). So, what comes next?
Thanks again!
<Drafts! Or ideas for articles... their sending out/selling, collecting the big bongo bucks (right)... and collating these bits into tome length volumes. What do you feel needs writing on, what fields would you like to delve into further? BobF>

Aquarium Article Help  1/25/08
Hey Crew,
What's new? (sorry I could not resist)
I have seen Bob and Anthony in action at the MACNA events. You are awesome!
I own and operate an upper end custom aquarium design, project management and service company.
<Ahhh!>
We are in our 6th year and we are growing gradually.
<This is best>
My wife and I have successfully resisted the constant temptation of opening up a cash and carry retail outlet.
<Thank goodness... more time, trouble than it is worth. Definitely a "step in the wrong direction" I assure you>
We have remained focused and strictly provide our services and sales for our contacted clientèle.
<Good... if anything, the "next" direction might be distribution of selected lines, perhaps imported... even perhaps the manufacture of certain tools, materials... We can talk re>
Recently I have been asked to write a series of articles 600 to 800 words each for a local magazine.
<Very good>
The magazine's primary audience is real estate and business professionals. I was wondering if you could help me out with some topics and/or tips concerning writing for this potential "aquarium newbie" audience.
<Certainly.>
I was considering writing about the behind the scenes meetings and the importance of specialized proper project management along with the preparation needed for a successful large high end aquarium installation.
Your time, experience and knowledge are greatly appreciated.
<I would start with even more general pieces such as: http://wetwebmedia.com/AqBizSubWebIndex/ofcaqrelbiz.htm
With pix of some of your installs... NOT too self-serving>
--
Jeffrey Shane Sebern, President
Aquatic Interiors Unlimited LLC.
"South Texas' Source for Fine Custom Aquariums."
Custom Aquarium Design, Installation, Maintenance.
www.aquatic-interiors.com
<Cheers, Bob Fenner>

Question for Neale/Bob... Article multiple submissions  - 11/26/07
I have a quick question for Neale or perhaps even Bob. I had emailed before about my first article which ran in TFH magazine regarding Cherry Shrimp, my second article is slated to run in the Feb. 08 magazine. The subject of this article is about the benefits of plastic plants, I feel it's an interesting article on a common product. Anyway the reason I am writing is because I have noticed that Neale has the same article in both the Dec. TFH magazine and Practical Fishkeeping magazine about puffers, which by the way was a very interesting article. My question for Neale, is there any special issues with using the same article in these two magazines? Or does the fact that they are published in different countries make it a non issue? Just curious as I was thinking after seeing your articles in the different magazines that I might want to contact Practical Fishkeeping about my articles to see if they are interested. Is either magazine upset about the article running in the other one? Thank you for your time and all the best to everyone.
Paul
<Hello Paul. Thanks for the kind words. As for my 'Pufferfish' article being in both PFK and TFH simultaneously, that was definitely not my intention! Normally I send to just one magazine. If they don't get back to me a few months after submission, I assume they don't want it. That's what happened here. One magazine had had the piece for about a year when they decided to run the piece. By that time, the other had bought it from me. I have no idea if they're cross about this. I hope not; it was a genuine accident that followed on from one editor not telling me that my article was wanted. I don't think it's unreasonable for an editor to assume writers will re-cycle submissions that they didn't accept. If an editor wants something, it's up to them to tell the writer. In any case, I don't normally submit to two magazines simultaneously and don't know whether it is something approved of or not. I'd imagine all magazines want original content. But such competition that exists between PFK and TFH will be very slight. The cover price of PFK in the US is apparently very high (over $11 an issue even with a subscription) so it's hard to imagine my pufferfish article would have much impact on their sales either way! Anyway, I can't see any harm at all in submitting your cherry shrimp article to PFK if you wanted to, though you might want to tweak some of the language (British English spellings, metric measurements, etc.). I look forward to reading your article on plastic plants. I do hope some enterprising manufacturer will come up with a floating plant version of hornwort suitable for putting in livebearer tanks for protecting newborn fry from cannibalistic parents. That would be very useful! Cheers, Neale.>

Re: Question for Neale/Bob... PFK...    11/27/2007
Neale,
Thanks for your response. I learned the hard way about a year ago just how much Practical Fishkeeping cost here in the states. I placed a subscription without bothering to check into how the currency would convert to U.S. money. Man was I surprised when I got that bill! Anyway thanks for explaining how it works, not sure if I will pursue using the same article in a different article. I work for Penn Plax, and I can certainly bring up your idea of floating plants. All the best.
Paul
<Hello Paul. PFK is a nice magazine but you are right, the cover price in the US market is very steep. It's a shame it can't be printed and distributed in the US. Luckily, Americans have access to any number of excellent fishkeeping magazines. So I guess it all works out in the end! Best of luck with whatever you choose to do! Neale.>

Re: Family/Congener Compatibility: Rabbits, Wrasses & Surgeons... becoming pet-fish content producer  10/29/07
Thanks Bob! This is all good news - love it when a plan comes together.
My omission of "Labrids" is definitely negligence in my attentiveness.
Regards, from
David A. Bell - Wishing I was in the pet fish biz instead.
<Life is indeed a series of compromises eh? Might cost you income... but gain much different satisfaction! Cheers, BobF>

Re: Family/Congener Compatibility: Rabbits, Wrasses & Surgeons 10/29/07
Bob, my true desire is still to write "something." I draw great satisfaction from that regardless of compensation.
Regards, from
David A. Bell
<Mmm, what's the hold-up David? I will gladly give you free use of my pix if this will goose you on. BobF>

Re: Family/Congener Compatibility: Rabbits, Wrasses & Surgeons 10/29/07
Where to submit? What is the gap to be filled?
<HUGE topics, groups of organisms to be visited, re-visited... Look in the current 'zines, print and online... What do you have as current gaps/interests in your own experience? Fill them! I'll help you with submissions... Get writing! BobF>
Regards, from
David A. Bell

Re: Becoming an ornamental aquatics content provider 10/30/07
Bob,
If I prepare a list would you review for most viable topics? I have many ideas but I want start with the most timely/applicable ones for impact.
Regards, from
David A. Bell
<Shore! BobF>
Bob,
Is it better to discuss direct? I noticed the discussion string is showing up in Q&A.
Regards, from
David A. Bell
<Mmm, considered that this disc. would be of use to others. B>
Sure and agreed.
Regards, from
David A. Bell
<Ah, good. BobF>

Re: Submitting an article    5/16/07
Thank you very much for your response.  My article sits at just under 2500 words at the moment, is this an issue?
<Ah, no... the "bigger the better"... If too large material, coverage, can be split up, but this subject will likely "stand on its own" here>
  It is undergoing some editing so maybe this can be reduced if need be and once it has been edited by the Mods on the puffer forum I will pass it on to you.
<Either way Stu>
  As for pictures I have over 70 high quality images of my puffer and his tank, what size is suitable for you?
<Wow! A few hundred Kbytes per... 92 dpi is fine (for Net presentation), of just a few please. Mmm, and I'll interject here/now to ask if you've considered selling this piece first to the print 'zines? I'll take a look and say more, but I do encourage you thinking this over as a possibility. Best to run in the "pulp" biz, then the e-zines... Bob Fenner>
Concerning payment I have a PayPal account so assuming you like the article I shall let you know
Many thanks Stu Morse

Re: Submitting an article   5/16/07
Cheers Bob,
<Stu>
I have sent an email to Practical Fish Keeping and one of the mods on the puffer forum suggested another that is in the USA but I forget it name, if you have any info I would greatly appreciate it.
<I will gladly help you "shop this around"... Do so with friends on a regular basis... I will attach a small email and attach your piece and graphics, cc'ing you... and send serially to editors of the principal U.S. mag.s>
So you think I should try them first and once, I mean IF, it gets printed then submit it to you.
<Yes my friend. The print magazines have this as a requirement of publication generally>
Any additional info on where else I could have the article would be greatly appreciated.
Stu
<There are numerous markets in quite a few countries... Sometimes the work needs to be of a certain focus... i.e. more scientific, but there are hobby zines of worth in most civilized countries/languages... Germany, Italy, France, Japan... and many more... Best to "keep writing" as I often say... and make serial/sequential offerings to editors as time goes by... Bob Fenner>

Remember me? I'm the guy writing a book about pufferfish - 05/16/2006
Hey,
My name is John Jansen, remember me from IMAC? I was the kid who is friends with Jeni and Jager, and I am from the puffer forum. I was the guy writing a book about pufferfish, I showed you a few pages from the book while I was there.
The book is coming along nicely, I've gotten quite a few nice photos to use from nice people. :)
<I do remember you John, but don't think we ever got around to looking at your book efforts>
I remember you saying that you might be able to get the book published for me?
<I definitely will help you, as I consider this topic/subject of necessity>
So, my question was, what exactly does the publishing process involve?
<There are a few ways to go about this... with pros/cons to each. You should "shop this work around"... with TFH, perhaps Microcosm by itself... And take a go at detailing what it might cost to "go it your own" with printing, promotion, sales, fulfillment. Whatever route you go, you should retain universal rights, ask re royalties... I encourage you NOT to sell the work outright. That is, to hold out for a royalty situation, such that the project will pay you as long as this work remains in print>
I will be able to send you the finished book,( except that page in the front of every book with the legal stuff etc in it.) when its ready, although I am not sure when.
<It might be best to just send parts along... to myself, others whom you have confidence in have capacity with written English, some familiarity with the subject material. That way we can right suggested changes, return to you for your consideration, amalgamation>
Will it cost me money to get the book published?
<Mmm, yes... someone has to pay... for production, shipping... warehousing, fulfillment (filling orders, collecting and disbursing money... You can "sell" this/these parts of the work to others, and you'll skip out on possible lack of sales, but then you won't earn as much money as you would if you did more of it yourself>
What photo resolution will you need for each pic?
<Mmm, may I ask what software you intend to use to do the lay out here? I have used Adobe's products, but many folks like Quark, Quark-Express...>
I've gotten a few really high res pics, but a lot of them are low res, so I may have to re-contact the people for the originals. and hopefully those will be the right resolution.
<I would make, keep a list of these contributors handy... You may need to contact them for better scans or borrowing originals. In the meanwhile, keep taking/making pix yourself>
well, I hope that I sent this message to the right place, and I had a lot of fun meeting and talking to you at IMAC!
regards,
-John
<I do hope your work sees print... and I will continue to help you, Bob Fenner>

Re: remember me? am the guy writing a book about pufferfish   5/17/06
Hi Bob!
<John>
Thanks for replying so fast!
I've sent a few pages around to Jeni, Lisa brown, and some other people I know on TPF. I take non-credit art classes at a art college, and I know some of my teachers quite well, and one of them turns out to be a professional editor :)
I am sure he will be able to help me edit this thing, because I am not good at English!
<A learned trait... yours will become more proficient through applied interest>
I am using Adobe Photoshop for the graphics/photo layout, and M. word for the text. I previously had been cutting and pasting the text from M. word to Pshop, but I ran into a problem: Text does not print at all well when resized and saved to a image. So I believe I am going to need Adobe illustrator to do the final layout,
<Do see their "In Design" or the MAC "Quark" products for actual layout... am going to CC JasonC, LorenzoG and AnthonyC here re their input... as they're more familiar...>
but unfortunately I do not have illustrator, although one of my teachers does, so I may have to spend a lot of time at his house or something.
  Do you know what the minimum photo resolution will have to be?
<I would scan all at a minimum of 300 dpi... I currently do what scans I do at 4k dpi... most all pix are going/coming the digital route...>
hmmmmm, I could try self publishing first, although I doubt that I have the funds for it. The only reason I have Pshop is because my parents are very supportive.
<We can/will talk re... If WWM/myself deem that this work will be a commercial success, we may well offer to produce it, help in its promotion, sale, distribution... and pay you a royalty per copy. As stated, all this rests upon the apparent "worthiness", potential sales that the work would generate>
I will put together a few finished pages to send you, although the text may not look nice because it will be coming from Pshop. I have the entire outline done, quite a few roughs, and about 12 finished pages, other then the need for higher resolution photos!
<Mmm, most important to see finished sections... for now, the foreword/introduction, and Table of Contents... and a working bibliography if you have this keyed>
should I keep sending all my messages to this address?
<Yes, this is fine, best>
thanks for all your help!
-John
<A pleasure to share/live vicariously through your project. Bob Fenner>

Re: remember me? I'm the guy writing a book about pufferfish  - 05/17/2006
Hi,
hmmmmm, I'm not sure about the photo resolution. The resolution coming from the photos from my camera aren't even worth mentioning, although I have taken a few with my brothers camera. the ones from my brothers camera I think are 180dpi, and the file size is 1.5 mb.
<The file size is fine for many purposes, the resolution, not>
I'm not sure if that will be good enough, otherwise every photo in the book may have to be request photos.
Currently I'm working out quite a few photo requests, from various people/websites.
<Good... do keep good notes re>
oh, forgot to say this in the original message, I am also good friends with Lisa Brown! ( she actually threatened to send ninjas to abduct me if I didn't say this...J/K)
<Heeeee!>
I am not really sure what you meant in the last part, about the forward/introduction and working bibliography. you want me to send you those pages? most of them are not edited yet.
<Yes... when they/these are edited>
for photo credits, I am planning on putting a caption near each photo, with that persons requested credit. I am sure there will be a special thanks and bibliography section too.
<Good>
I included a reduced quality version of the cover, and I will finish putting together one of the sections to send to you too, although it will not be "fully" finished, because I still need the photo originals.
-John
<Yes. Bob Fenner>

Re: remember me? I'm the guy writing a book about pufferfish  - 05/17/2006
Attached is a nearly finished section. I it is the third section, called "the puffer confusion" detailing how to ID the most commonly confused
puffers. coming before this section are "external anatomy" and before that, the introduction.
I have not yet put together a table of contents, although I do have the outline, which I could type up and send, to give you a basic idea of what's in the book.
<A good idea... this is a primarily important part of this and all printed works... Many folks read these sections... and decide (or not) to buy,
read...>
The only things I still have remaining for this section is to get the full-res versions of the BW/marine puffers, and I still have to contact the
people about using the target puffer pics. hopefully I will be able to get high enough resolution pictures.
<I will gladly allow you the use of my puffer pix... will send you a copy of all scans on my return to the mainland next month>
The text portion of this section is finished and has been edited by me and a few other people.
well, let me know what you think of this section, as well as the cover in my previous message.
-John
<Very nice thus far. Will send along my specific input on your work. BobF>

Re: Publishing your info in book form   9/21/06
Dear Bob,
<Andy>
It was a pleasure speaking to you last weekend. Let's stay in touch, and please be on the look-out for authors who may want to co-author with you
on various topics. We can also meet up for lunch after you return from your trip to chat.
The link to our medical publishing site is: http://www.medrounds.org/
Here is an example online book:
http://www.medrounds.org/protect-your-sight/
Our general publishing site will have several titles soon. There's one in the work now which you can view here:
http://www.fepint.org/winning-helix/
Information for authors can be found here:
http://www.fepint.org/2006/06/publishing-for-authors.html
Also, examples of our streaming educational videos for surgery:
http://www.medrounds.org/advanced-cataract-surgery/
Imagine we develop an archive of aquaria books with videos! It would be awesome.
Best regards,
Andy D.
<Very nice... I congratulate you... a service as this is very timely, likely to be profitable for all involved, including writers/content providers and consumers alike. Will post, share with others. Cheers, Bob Fenner>

New Book Released   10/8/06
Hi Bob,
Just wanted to send you a link to a new book we are releasing this month: http://www.fepint.org/
This gives you an idea how the electronic version of the books look like. People can order the printed books from us, Amazon.com, Barnes and Noble, and other retailers.
Have you been able to stir any interested authors?
<They'll contact you directly>
I am free on Monday if you would like to meet for coffee.
<Am out of the country then, but thank you>
Best regards,
Andy D.
<Ah, thanks much for this update Andy. Will post/share. BobF>

Bob contacting you for that name of inexpensive self publishers  9-19-06
Bob,
<Hi there!>
Greetings,
How are things since you and Diana got back from Negril?
<Fine... though we both had colds... likely from the flight>
It was great meeting and talking with you and her at Sandals.  We had such a nice time!
I have written Sandals a quite lengthy letter about their diving operation, so we will see what becomes of that.
<Good>
Hey, you had mentioned to contact you about the name of an inexpensive self-publisher for books.  If you would supply me with the name, address and
phone number---that would be super.
<Yes... Try here first: Knepper's: http://www.knepperpress.com/index.html
Nice folks, honest and hard-working. Have recently heard from a fellow who is associated with Ingram re "one at a time" ("Print on Demand") printing which seemed very reasonably priced as well... >
We are curious to see how our 35 mm pics turned out from the trip.  Russell is taking them in today.  The wedding photos I took of Whitney and Matt, I
think turned out very nice.
Keep in contact Bob...hope to hear from you soon.
Sheree and Russell from Missouri

It's a Jelly! Article, biz  8/4/06
Good morning Bob,
I had two telephone calls from Aquarium Fish Magazine / Bowtie this morning. One was Craig with the advertising who agreed that a published
article would be very helpful.
<Yes! As I've harped on incessantly with you...>
He also indicated they were considering an article on jellyfish.
<Very good indeed>
Within 30 minutes of that conversation I received a telephone call from Patricia ( missed her last name ) but I believe she is the managing
editor for AFM. She expressed interest in a jellyfish article, possibly a 3 part series. She indicated she would look at their 2007 season and
determine when she had space so she could give me a deadline. She mentioned 2000 words and the need for 4x5 300 DPI pictures.
<Great news!>
I have 1500 words written so far and still need to polish it up before I send it to you.
<Okay>
Any thoughts or comments ?
<Yes... get writing!!! Cheers, BobF>
Jim Stime, jr.
Midwater Systems www.jelliquarium.com

Magazine Articles  6/29/06
Hi Bob,
  <Keiran>
  I'm happy to report that the magazine process is going really well i know have a team of individuals who are willing to work with me; and a large printing company who I have negotiated a price with for printing and distribution at a very reasonable rate. I sent an email a while back (not being rude, just know how busy you guys are!) and am now at the stage of asking what you personally charge for articles?
<Yes, I recall. You did receive my response I hope>
I have a couple of British writers on board and also Alf Jacob Nilsen who will write articles and supply a lot of the image work.
<Ah, good. A fine person>
  We are still about three months away from publishing the first copy and would really like to get the overheads calculated. If you could give me a fixed price i would be much appreciative.
<Will gladly accept your standard rate. I am an old content provider (long since retired, though am only 53), and "don't do this for the money">
  Also i know the WetWebMedia crew is large with many knowledgeable and talented writers and was wondering if there was anyone else that you know personally that would be willing to write for the publication. Which now has a name - UltraMarine!!!   
  Thank you for your Time
  Keiran Hart
<Please do send along the means/physical or e- address you'd like to have me, others make submissions. Cheers, Bob Fenner>

Re: Magazine Articles  - 06/30/06
Hey Bob,
   <Keiran>
  I've sorted out this email address - ultramarine14@btinternet.com for submissions; once people have emailed me, i will get back in contact with them and chat about the ways they can contribute as i would like regular submissions from up to 10 more writers.
   <Good plan>
  Would you be interested in writing a continuous article that stretches from one article to another (Part 1, 2, 3 etc); i will give you the freedom to write about anything in the hobby; I just feel that a regular article could work really well.
   <I will gladly make submissions, and will do so presently... Do you want images/scans snail-mailed to you? Or all just sent electronically? I and others may well send a bunch that would be better seen on a CD>
  I have sorted out prices at $230 for a standard sized articles;
   Thanks again for your quick response:
  Keiran
<Welcome. Bob Fenner>

Re: Mmm, an FYI pursuant to ChuckR's phone call  - 04/25/06
Hi all,
Thanks to all of you who have and are sending submissions to Scott and I for CA.  All of these end up being placed/linked in the relevant WWM topic
areas, so they serve to benefit all who come to WWM seeking info.
For those asking about length and subject matter.... please do follow the advice given and take a look at the magazine for some guidance, but don't be
limited by what you see!  If it is too short (unlikely), we will help you develop it.  If it is too long, we will split it into more than one part.  
As Bob stated, the subject matter can range to the very margins of the aquatic hobby.
There is lots of inspiration to be found in the patterns of queries that we receive every day to the crew.  I wrote a marine filtration piece to address
the constant stream of "I have a 65 gallon tank with a penguin filter and a Fluval canister and I can't seem to control my nitrates or algae".  If you
find yourself addressing the same problems over and over, write an article about it and you will forever have a prefabricated answer!
Thanks!
Adam
<Thanks Adam... am accumulating, posting. BobF>

Re: Mmm, an FYI pursuant to ChuckR's phone call  - 04/25/06
So we get $$$ for using our articles at WWM & more $$$ if used for CA?
<Mmm, nope... the same money for both/either>
And even more $$$ for sending them to mag.s for print in the US & then more $$$ for international mag.s???  No problem there, I'll get writing!!!  (Just
sent one in!)
<Oh yes to these two... Is what I do and have done for decades...>
   How about my articles on GSPs & trimming small FW puffer's teeth?  Lets go international w/those!
   ~Jeni/PP
<Good idea. Do you want to look up magazines, addresses? Get sending. BobF <Can you recommend any overseas mag.s?  ~J><<Many... RMF>>

Mmm, an FYI pursuant to ChuckR's phone call ... call for article content (for pay) on WWM   4/25/06
Any guidance as to how long articles should be? Should we write them and then email you copies or would you rather we discuss our outline with you
first before writing?
Gratefully,
Tim
<Tim, take a jaunt through most any of the articles on WWM....  For a slice of inspiration for you and anyone else, can you think of a question on a
topic that you frequently answer on WWM, and wish you had an article to reference instead of writing a small novel every time you get that type of
question?  Well, there ya go.  Make the article, and then you'll only have to type "Please read here:  (link)" when you get that kind of question
again.  Or, is there a particular topic that tickles your fancy?  Tickle it out on paper, and you're all set.  Now if only I could find the time;
goodness knows I've got plenty of inspiration....  -Sabrina>

Info Re: FAMA, TFH, AFM - 01/03/2006
Hallo <Hello> Mr. Bob Fenner,
<Actually Josh here to help.>
Sarry <Sorry> about my bad English.
<No worries. The corrections I've inserted are just to help you for future reference, not to insult.>
I would like to know the meanings of
FAMA <Freshwater And Marine Aquarium Magazine>
TFH  <Tropical Fish Hobbyist>
AFM  <Aquarium Fish Magazine>
I am looking for literatura <literature> about Swallowtail Angelfishes<,> especially Genicanthus species. Can You help me?
<Start here http://www.wetwebmedia.com/marine/fishes/angels/genicanthus/ and follow the links above.>
With best regards
Rolan Kiesinger
<Hope that helps. - Josh>

Why not just read the experts?   12/28/05
Hi guys,
<Steve>
My reading of most aquarists is the never ending trying this and that.
<Human nature...>
When it is all over seems like many leading aquarists come up with any number of conclusions and then they often decide maybe all the ways are somewhat good or even a mix.  When I read the marine biologists books on the reef hobby they say they know with out trying.
<... don't know if I'm discerning your meaning here...>
For instance just by knowing places a marine animal is most often found, they can  tell you what conditions are needed in the marine tank for that animal to survive and what part of its nature life span will be lost by not matching for instance a average temp from the places it is found. It seems like these guys have all the answers and most of them do not even have a reef tank. Are you guy's just rebels or is there more to it?
Thanks,
Steve  
<It has been my experience that many folks with academic backgrounds in aquatic-related sciences have valid input, knowledge to share of husbandry matters... But the vast majority that have not actually been aquarists are often woefully, practically ignorant... not able to keep animals alive extent... Earnest aquarists in turn have much useful, applicable "scientific" knowledge re various chemical, physical, biological aspects. Science is more a way of knowing than a personal trait in my estimation... Bob Fenner, who is a bit of both>

Bob- Freshwater articles  12/17/05
  Hi Bob
  Although new to this hobby. I have learnt extensively from your website. After talking to a lot of persons I realize that there is a lot of misinformation/wrong information to general public.
  I have now started to share my knowledge with other in my country. I have written two small articles which have been put up at an Indian aquarium website.
<Very nice>
  As I have learnt so much from you, I would definitely like to thank you. If you find time kindly go through following pages. Your comments would be greatly appreciated.
  http://indianaquariumhobbyist.com/community/modules.php?name=News&file=article&sid=99&mode=&order=0&thold=0
  http://indianaquariumhobbyist.com/community/modules.php?name=News&file=article&sid=97&mode=&order=0&thold=0
     Regards
  Sandeep Raghuvanshi
<I do like your simplified (with explanations where needed) approach of detailing "what needs to be known". I encourage you to add a few graphics, photos and send these pieces to the "print mag.s" in our interest for review, consideration for publication. Bob Fenner>

AdamJ, TFH  12/16/05
Hello Bob,
Today I was contacted by Mr. Bill Kolbenschlag of TFH magazine and they have decided to run the article I wrote (that you sent in on my behalf).  I just
wanted to say thank you once again. The family and I are quite excited.
Adam Jackson
p.s. I plan to write a few more articles during winter break
<Ahh, outstanding! A wonderful introduction to this part of our hobby/interest, and another way for you to share your insights, experiences.
Am enjoying same on WWM. Cheers, BobF>

Re: SeaScope
Bob,
<James>
See you have another fine article about maroon clowns in vol. 1, 05 of SeaScope. What does SeaScope pay for an article they publish? 
<I think 150-200... plus something for pix... 20 per?>
Thinking of sending my article to them as I've already sent three or four emails to David along with a hard copy of the article and a copy of your anemone scans without a response from him.
<Mmm, take care here... "multiple submissions" are trouble... that is, making, having sent the same work to more than one place... might run in both... not good>
Is Tom Frakes the man to contact at Aquarium Systems ?
<Umm, no... long since gone... and now Tim Hovanec is gone as well... write them and ask who to make submissions to... or just send in c/o Editor... Cheers, BobF, who has hundreds (not an exaggeration) of pc.s out at any moment... Keep writing... and submitting>

Cephalopholis article...
Hey Bob,
Hope all is well with you. I have finished ( at long last) proofing the Ceph article, and need to place photos I THINK. How do I submit the article? Do I format how I think it should look, and place photos accordingly? What are the guidelines in this regard? Isn't web format different than the pages in Word? Also, do I just send to you? How does payment work? Will you submit or help me submit to a
print mag as well? How does payment work in that regard?
Sorry for all the questions - I'm new at this.
Jim
<Good to offer your layout ideas... so, Word or other processing program can be used... and to submit via mail if you don't know editors well-enough... with a short cover letter (please send all along and I'll gladly review)... The editor or such will make it known (within a few weeks, months) whether they'll accept or not. Some pay ahead of publication (TFH), most others after. Glad to help. Bob F>

Sea Scope
Bob,
Quite a few years back you wrote articles for Sea Scope.  I believe around 1997 or so.  You had a couple more after that and I must add enjoyed reading them.  Then, I don't remember seeing anymore till 2003.  Did you not like writing for Sea Scope?
<Very much enjoyed doing so... they have a very large, wide printing... some 250k or so, in a few languages. The new editor, Tim Hovanec is an old
friend, and runs my/our stuff from time to time still... and maybe yours if you submit it.>
I believe the "Conscientious Marine Aquarist" title was born then, Hmm?
<CMA was ostensibly written in 95, saw print in 98>
  Anyway, I am honored to be associated with you and the wet web crew.
Regards,
James (Salty Dog)
<And very glad to count you as friend and cohort. Bob F>

Rare marine fish book possibility, esp. pomacanthids
Bob,
<Michael>
It's been about 5 years since our last e-mail communication.
<Tempus fugit>
Nonetheless, much in the world has changed in the way of my fish collection.  Once again, I've been an avid hobbyist for 24 years now and
an avid rare fish collector for 10 years.  I've had systems from 30 gallons to 4000 gallons.
The purpose for my e-mail was to discuss the likelihood for market demand for a TRUE, NO-NONSENSE book - focused on rare and unusual
species.  I've got all the angelfish books and while the pictures are great - the aquarium advice is garbage.  There is little truly usable
information on the husbandry of rare specimens, cost of acquisition, realistic availability and photos from an aquarium.  Mr. Endoh's
Japanese recent Angelfish book is the closest to such an endeavor - 90% of photos taken in captivity.
<Very typical for Japanese aquarium books. Nonetheless, great pix.>
I would be very interested in your opinion on the opportunity.  I'm currently considering beginning this endeavor.  I've had pretty much everything considered rare on the Angelfish and Butterfly side.
Here's a current list of my inventory:
3         Holocanthus clarionensis
3         Holocanthus africanus
1         Holocanthus limbaughi
1         Holocanthus ciliaris - St. Paul's Rocks Specimen 1         Centropyge interrupta
2         Centropyge resplendens
2         Centropyge debelius
1         Centropyge joculator
1         Centropyge hotumatua
1         Centropyge aurantius
1    Centropyge boylei
1    Centropyge multicolor
2    Apolemichthys arcuatus
1    Apolemichthys xanthopunctatus
1    Apolemichthys griffiisi
2    Chaetodontoplus conspicillatus - 1 Specimen is a hybrid C.
conspicillatus x C. meridithi
1    Chaetodontoplus septentrionalis - Solid blue face specimen
2    Pomacanthus chrysurus - 1 Specimen is a hybrid P. chrysurus x P.
maculosus
1    Pomacanthus asfur - Xanthic color form - White bar and white caudal
fin
2    Genicanthus personatus  
Let me know your thought, angry retorts, etc.
<Hee hee! That's a lot of marine angelfishes... and money invested. I'd bet they eat more money in food than myself.>
Best regards,
Michael Gonzales
<Such a work has intriguing possibilities, though I must relate to you that print works in the aquarium interests rarely make any real money (we shoot for 15% cash against cash annual returns)... BUT I do encourage you to pursue the project "serially" at first, by writing your experiences, points of view in "article format"... and selling same (I'll help you) to print and Net pet-fish periodicals. Take a species, or genus, or aspect (selection, habitat, foods/feeding/nutrition...) if you'd like and "write it up"... and make, find pix to go along with it... and voila (!) you're on your way to book publication. Bob Fenner>

Sharing Hobby Experience!
Dear WWM Crew,
<Hi there! Scott F. here tonight!>
I frequently visit your site in search of info and have expanded my
knowledge in aquatic husbandry as a result.
<Thank you for the kind words. Glad to hear that you find it helpful! We are thrilled to bring it to you!>
The shared experiences of other aquarists can give one many practical tips in problem solving however I have noticed that most individuals write to you only when they have a problem/question and do not offer info about their successes (or if the info
is there it is not easy to find).  May I suggest that you add FAQ categories that include success topics such as; success in keeping SPS's, success with treating a reef system infested with ick, success with lowering hair algae growth in a reef system, success with removing flatworms... etc.  I would be
the first to contribute my observations if such a system was set up.  
<A great idea. we do love to hear success stories! As co-editor of WWM's Conscientious Aquarist Online Magazine with Adam Cesnales, I speak for both of us when I encourage you to write of your success, and share it with your fellow hobbyists. The magazine is an excellent vehicle to share experiences!>
These categories might be more helpful to those using the google search as well. When one is doing a search it is most likely to find answers to their question/problem. Instead of having to read through a million e-mails which detail other aquarists' problems the searcher can locate possible solutions and share their outcome.
<Agreed, but there is an enormous amount of good information in the FAQs. Our library of articles is outstanding in its breadth, too.>
I believe that each individual whom keeps fish/invertebrates is essentially conducting his/her own unique on-going experiment whether they set out to do it or not. Wouldn't it be more helpful
to compare results/observations as well rather than just compare setups and problems?
<Cannot argue with that! Sounds like you're a burgeoning author! Do submit some material for us to consider for publication in Conscientious Aquarist!>
I am familiar with your book and appreciate all the knowledge
that Bob Fenner etc. has introduced but I also think that there is a wealth of untapped info among your readers of this site.
Laurie
<Absolutely correct, Laurie! We strongly encourage you to share with fellow hobbyists, whether it's here in the Daily FAQs, in articles in Conscientious Aquarist, or on the WWM Chat Forum! Hope to hear from you soon! Regards, Scott F>

FAMA, payment and articles
Just read through your long string online about battling for payment ( http://www.wetwebmedia.com/WWMAdminSubWebIndex/famamag.htm ).  I submitted an article to them back in December and was happy that it was printed this last July, a review of 4 canister filters titled "Four-of-a-Kind."  After being ignored by their accounting department, Susan and now Kathy Rodriguez, I'm wondering if they printed the article simply because they're running out of writers who are willing to be mistreated.
<Sigh... what bad P.R.... I strongly suspect you are correct. We have more readership on WWM everyday than FAMA has subscribers... It's only a matter of time before their advertisers "find out" what is going on and they tank virtually overnight. I had the same problem with a UK publication, got a couple hundred URLs from their zine, advertisers, other content providers... and sent them all a note re how I was treated... You might try this, very effective>
  I'm glad that I ran across your little corner of the Internet.  I figured that I'd pissed off their advertisers, hence I became a non-entity.  Seems they're just bad about paying people.  I was debating sending another article, but I think I'll just hang onto this one until a better market pops up.
<... It is amazing (to me) that the owner and her daughter (KathyR) think they can get away with this behavior. It's a shame that so many others (their staff has some excellent people) will suffer for their shenanigans>
How long ago did your battle with them end?  
Thanks!
Steven Poor
<About a year... finally told them to return (some dozens of pieces, hundreds of covers) my content... there are many other markets. I suggest you make submissions to others. Bob Fenner>

Re: FAMA, payment and articles
Thanks for the quick note back.  Seems I need to add "fight with a magazine"
to my mounting aquarium woes.
Steve
<A shame... I have sent the powers that be there a few notes from other disconcerted authors... Chins up as folks tell me! Bob F>

Arrowhead Article
Hey there Bob,
I'm curious, I noticed your name on the editors list in Tropical Fish Hobbyist magazine.  Do you think my arrowhead article is good enough for submission to them or would it need to be edited further?
<Worth submitting (to David Boruchowitz) to see... if you have with photos... Perhaps a little "beefing up" (more examples, anecdotes of practical husbandry matters). Submit it and ask for David's input. Bob Fenner>
Thanks for your input
Heather

Citing WWM for a Bibliography
How would I cite your web page (http://www.wetwebmedia.com/cnidaria.htm) for
a school project?
<List the authors name, the date of publication (not given here), the title/subject on the page and our URL:
Fenner, Bob. Undated. Cnidaria: Stinging Celled Animals,
http://www.wetwebmedia.com/cnidaria.htm
Bob Fenner>

Article Submission
Hello, I am interested in submitting my article for publication in the FAMA.  Before I do this I would like to know what the rules and regulations are on having it published on other web sites and in other magazines.
Thanks for your help
Heather Cooan
<Mmm, well, FAMA and most other periodicals do have (published) guidelines... for format, length... et al. I'm cc'ing Sue Steele, Art Director and Editor of FAMA and asking for her input here. For other 'zines, I suggest writing to them directly and requesting a copy of their guidelines for submissions. Bob Fenner>

Re: Article Submission
I am actually planning on writing other articles, is there need for an
article on figure 8 puffers?  This should not be a problem, maybe I can shed
some light on the freshwater/brackish water debate.
<IMO there is a huge need for informational, inspirational material on brackish systems and livestock... most of these set-ups and their inhabitants are and have been "bumped off" through ignorance...>
I have sent this article to Brian Scott at Tropical Fish  Hobbyist magazine.
<Outstanding>
Are there any other contacts for other hobbyist magazines I should try?
<One at a time per any given article... "Multiple submissions" are a giant "no no" in the print biz. If you have other articles, and TFH can't run them (due to space, time, interest), I encourage you to try FAMA next... Sue Steele there is a delight to work with. Bob Fenner>
Thank!
Heather Cooan

Re: Permission to link to some of your articles
Thanks Bob.  I appreciate that.  By the way, thanks for the info on your site.  After reading some of your pointers on writing articles, I have so
far submitted two articles, one to AFM and one to FAMA and both have been accepted.  I am currently working on my third dealing with the future of
transgenic fish in the aquarium hobby and will be submitting that to TFH in the near future.  I am really having fun with this so thanks for the wonderful site!
<Outstanding. Congratulations on your burgeoning writing career. Bob Fenner>
Duane D. Clark
AquaServe Aquarium Publications

Citing the Wet Web Media's seastar page
Greetings,
Currently I am writing a magazine article for children called, "Can you See with your Arms and Breathe with your Feet?". I want to cite the Wet Web Media seastar pages in my bibliography, but I am having difficulty finding the version number of the webpage along with when the page was originally published online. Also many sponsors sponsor the webpage, and so I would like to find out the leading sponsor so I may list them in my bibliographical entry as well.
Thank you for your time,
Matthew S. Harvey
<I would just list the URL and WetWebMedia, or you may add my name as the author. Bob Fenner>

Question about Publishing
Hi, my name is Cory,
I'm a member or WWM chat forum.
<Yes. Hello Cory>
Ananda had referred me to you about my question of publishing an article. Ananda and several others have informed me that there haven't been any documented spawnings of arrowhead pufferfish (Tetraodon suvatii) in captivity. I have successfully spawned them, and am in the process of raising the fry (which are now 3 weeks old, and doing great).
I have written an article, which if need be, I can easily attach to an email and send. I was wondering what I do next though, in order to get it published. Thank you for your time!
<Submit it, with a short cover letter, addressed to the publisher of whichever (just one at a time per any submission) magazine you'd like. Do you favor one periodical over another? I suggest including copies of any image work you have (these can be dupes or scans on CDs). If you'd like help identifying the mag.s, editors, please make this known. Bob Fenner>
-Cory

Re: Bob - Question about Publishing
<Submit it, with a short cover letter, addressed to the publisher of whichever (just one at a time per any submission) magazine you'd like. Do you favor one periodical over another? I suggest including copies of any image work you have (these can be dupes or scans on CDs). If you'd like help identifying the mag.s, editors, please make this known. Bob Fenner>
I'd greatly appreciate help identifying magazines. I only know of one, Aquarium Fish Magazine, which I do subscribe to. This is the only magazine we get locally. Any others would  be greatly appreciated.
<You can write Sue Steele at FAMA (Freshwater and Marine Aquarium) OR David Boruchowitz at TFH (Tropical Fish Hobbyist) here in the United States>
And also, about the cover letter, I'm not familiar with what to put on a cover letter for publishing an article. Any quick tips on writing a cover letter for this 'event' would also be greatly appreciated. Once again, thank you for your time!
<A short, to-the-point message about what the piece is about, some bio. material about yourself... this is about it. Magazines do have "writers guidelines" about how they want materials submitted, what sort of work they're looking for, what they pay... Some of this can be gleaned from the Internet (all have a presence under their names via search tools). I'll cc Sue and David here and ask for their response. Bob Fenner>
-Cory

Aloha (looking for books to review)
<And you>
I'm the guy who does the book reviews for <A HREF="www.advancedaquarist.com">www.advancedaquarist.com</.  I did a
review of your Conscientious Marine Aquarist (favorable of course) and would like a review copy of your Fishwatcher's Guide so that I can get that reviewed too.
<Will forward your request>
I've been in touch with Anthony Calfo about your collaboration on Reef Invertebrates and would like a copy of that also.
<Not in print as of yet... should be out by end of this month>
Terry Siegel said that you'd be moving here to the Big Island, and I'm pretty sure that Dana thinks you'll be in Holualoa, not too far from me.  
<We did buy a place just mauka of the town: 75-5377 Mamalahoa Hwy
http://www.wetwebmedia.com/holualoaproperty.htm
but intend to just use this for a holiday property for ourselves and friends>
I hope it's all true.  If you don't move here before then I hope to see you at MACNA in the fall.
<I'll be out diving/traveling. Anthony will likely be there. Bob Fenner>
Yours,
Doug Robbins
79-7199 Mamalahoa Hwy. #351
Holualoa, HI 96725    

Re: proof reading WWM
Hey,
I just finished reading the "Sharks in my Living Room?" article. I found it quite interesting, but noticed quite a few little spelling/typo kinds of mistakes. Instead of whining about this, I'm interested in doing proof-reading and editing of the articles on the site. My aquarium-related knowledge is somewhat lacking, but I could certainly read through many of the articles and correct minor mistakes.
I'm not sure if someone already does this, and I don't want to criticize my favourite site on the web. I just want to offer a bit of help with a task that need not occupy the time of the WWM experts.
<Great! How to proceed...? Can you copy, correct, then resend the sections to us as attached files here? I'll gladly re-place the present ones. Bob Fenner>
Thanks!
Derek

Selling Articles
Dear Bob,
                Phil Bozek here.  I thank you again for posting my shark paper.  The last few months have been crazy around my house and I'm truly sorry for not being able to thank you sooner.  I'd like to take you up on the offer of trying to submit my work to hobby magazines.  I would hopefully like to have a monthly column, but that maybe pushing it.  I've tried getting jobs in my area and all have failed.  The only place that would hire me was a restaurant, they fired me after 2 weeks.  They called me and told me I was "too smart".  That was it.
<Not too smart of them>
I feel bad, but I hope if I can write I can make a little money doing something I love.  I know that you can help me... And if your ever in Michigan well, how about dinner on me (I mean it!!) or a trip to the Belle Isle Aquarium, during the day of course!!!
<Okay>
If you need more info about me or more articles I'd be happy to send them to you.  If you could do this it would be wonderful!!  By the way, I was at the fish store the other day, I asked a question and they said to buy your book (I already have it...) I said its ok I'll just ask Bob himself!!  You should have seen their faces!!!  Best wishes!!
<Do send along whatever drafts you have as you complete them and we'll e-submit them over the Internet. Bob Fenner>
         Phil

Learning and loving the Hobby
Anthony, I hope that all is well.
<very well my friend>
Holy Crap.  You are speaking at MACNA??  That is crazy.  I guess that I found the right person to talk to.
<Awww, shucks. they'll let anybody speak at those things :) Actually our good friend and founder of this site has had several occasions to speak at MACNA. More importantly, he has been a mentor in the trade on more levels and venues than you and I can count in the last few decades. If you do not have Bob's book, Conscientious Marine Aquarist... it really is a must have>
Well at any rate, the question thing. That was not a threat.  
<heehee... I understood bud. Just kidding you>
That was the truth.  There were a few people that I
asked questions to, only the ones that truly were not answered in the books that I have read.  And it really really irritated them.
<indeed, that is bogus if they had the time and wherewithal to answer>
I am not sure why. One of them went around acting like she was God, just because she was one of the few privileged enough to have worked for someone that maintained saltwater aquariums long enough that she did not make the common mistakes.
<look on the bright side... perhaps she chafes easily>  
She was not a really nice person.  My viewpoint on it was that she was a holder of knowledge, and she was guarding a door that would not be unlocked.
<understood... but do see the other side of that perspective too: there is much more pleasure/pride on the road to discovery/enlightenment which is not entirely a road of teachers reciting to us (and we as students merely memorizing). There needs to be a balance>
I think perhaps that she was one of those people that would rather only a few elite to have some of the more "difficult" animals.  
<hmmm... there is some legitimate concern about letting inexperienced people have any difficult species for random slaughter. To curb that we must have skilled merchants and mentors that guide aquarists voluntarily to species suitable for their present skill set>
At any rate it does not matter, she would even lie to try and discourage me. On to other things.  When I asked about the documentation thing.  I did not simply mean how do I write it all down in HTML source, and post it on the net.  I am currently working on that now for a freshwater site.  When I
succeed with the Centropyge loriculus, and Bispinosa groups, I will post that too.  What I meant was how do I Scientifically Document this without being a scientist.  
<I have no idea my friend... I am not a scientist either. For such help, I go to conferences to mix with the scientists. Pitch your data to an empathetic academic who will kindly guide you or co-author your paper.>
I thought that there might be a way to definitively prove this other than writing it on the web.  
<hmmm.... you lost me on the web emphasis thing. I specifically referred to the written word in my last e-mail... writing a paper or article, taking pictures (include with data) and get it published in a magazine or journal>
There is a lot of stuff out there, and a lot of it is false.  How do I prove that I am not making my results up?  
<who do you want to prove it to? If it was me, I wouldn't care... simply do good work, be clear and lucid in your reports and photo-documentation... and let any interested party replicate your findings. There's all the proof you need>
I am sorry I should have made this more clear to begin with.  I
do not always phrase my sentences correctly.  
<no worries at all>
As far as the skimmer plans, I was going to give then to you
with a report, so that you would be able to post them on the website for others.
<Okey-dokey>
I am sorry if I offended you in the last letter, that was certainly not my intention.  
<no offense taken... I was just having fun with you and trying to illuminate some shared lessons in life>
You are a really good person for putting up with people like me.  
I know you all get tons of E-mail every single day, and it is really wonderful that you take time out of your schedule, to talk to people that you do not even know.  Everyone in the crew of WetWebMedia.com, are really good people.  Thank you for sharing your knowledge, and experience with me. I probably wouldn't have so many questions or write so much if I did not live right smack dab in the center of Guppysville USA. Thanks for all of your help Anthony, By the way, I have seen this a lot, and I am curious.  What does <G> stand for? -b-
<ahhhh... yes, it is part of expressive 'Net lingo. Do look up some sites with data on popular symbols as such. In this case "<G>" simply means "grin"... a diffusive "smile" that you cannot see to portend the real (and usually joking or affable) meaning of a written sentence. <VBG> in turn is a "very big grin". Best regards, Anthony>

Life, the cosmos
Thanks again Anthony,     I hope I am not causing a problem by writing every single day, but I have a problem.  If I find someone who knows the answers to my questions, I will ask and ask and ask, until I know as much as possible, or until I make that person so mad at me for asking questions, that they will not talk to me
anymore.  
<are you threatening me <G>?>
I hope that you are doing well.
<well... but cautious now :)  >
My question this time is.....
What is this MACNA of which you speak, and when is it?  
<the biggest hobby conference in the nation with 3 days of speakers, lectures and product expositions... essentially, it is heaven for aquarists (hobby, zoo, etc). Occurs once yearly... this year by the Kentucky club. See here:
http://www.lmas.org/macna_xv.htm  >
If it is what you say it is then it is one of those few precious times in my life that sounds like a chance that only comes once.  I believe that I can make it.  
<it is one of the best investments you can make in your education as a serious aquarist. This year should be inexpensive (hotel, conference price, etc)>
Although  I need to know the common stuff, dates, times, places that sort of thing.  I have never heard of this before.  I definitely have the time to do it though.   Back to the thing about asking questions.  I was fired from my last job because of those pesky questions.  
<you worked for the Government?!?>
It would seem that I made some people  that were too high up on the food chain mad by asking them.  
<asking questions is necessary and fine... but make time first and always to listen. Do read and research as well>
At any rate, I would really love to go to this MACNA deal.  It seems like it would be a good thing.  I also replied to a person that wanted to know if anyone had any Ideas on how to get the Centropyge larvae past the eight day mark.  Now I am supposed to call the Waikiki Aquarium, and another person. (He figured
it out, and they are willing to share.)
<please share with us/all in kind and write us back here with info! Always give as freely as you take <G>>
Also, if I were to successfully bring them past the 50 day mark, at which point they would be metamorphosed, how would I go about documenting that?  
<OK... now here is where me/anybody answering a barrage of questions has to draw the line before it is called "enabling behavior". Help yourself (and your future job security!) by thinking about the questions you ask my friend and have respect for the people you ask (still smiling and good natured here <G>). I say this to help you, bud. You asked me how to document it? At face value- the question is remarkable from someone smart enough to navigate the Internet, read, research other people's documentations (the written word, e-mails, articles, photographs) but suddenly you are unsure of how to document you own? Please... throw me a frickin' bone here. Ha! You are now officially restricted to asking only questions that you not only do not know the answer to, but also ones that you cannot discover with a reasonable amount of diligence in discovery (research). :) >
I talked to the person that began teaching me how to do aquariums, and she thinks that I am insane.  
<really... that makes two of us>
Doesn't believe that I am ready to take on something of this scale.  
<on that point I disagree... you can do it. All can be revealed>
True I have never owned a Marine System, but I think that I can handle it.  
<hmmm...>
I was able to cycle a freshwater system using just angelfish.  They said that I was crazy for that too,
<not crazy... just irresponsible>
but in a low pH, stuff just isn't as toxic or even the
same thing sometimes.  
<exploiting the ammonia/ammonium dynamic isn't absolute or even smart. Just more forgiving>
Also, since the lighting is what you would call moderate, is there a way to augment to where I would be able to contain
sps and clams,  WITHOUT, and I cannot stress this enough, MH lighting.  
<natural sunlight... read about it in the Book of Coral Propagation by Calfo (Amazon.com <G>)>
I cannot afford to have the electric company build a small substation in my  backyard.  
<if you cannot afford MH lights then you cannot afford the marine angelfish breeding program either, I'm afraid>
I am really kind of partial to VHO.  Also I asked about the
downdraft not because I want to buy one, hehehhehe, I want to build one, but if it will not work then there is no point to building it you see.  
<I never said it wouldn't work... in fact, I said that they are "as good or better" than most skimmers. They are IMO labor intensive and overpriced compared to better choices, though>
If you would like the plans, I can send them to you along with a report on how well it worked.  After I build it.
<I do appreciate the offer, I suspect our WWM readers would enjoy your report very much!>
As always I appreciate your time and consideration,   -b-
<best regards, Anthony>

Re: publishing
Bob,
<John>
I bought your original Conscientious Marine Aquarist and have now preordered your new book. I am building a 75 gal reef tank and a 40 gal seahorse. Unfortunately I have had quadruple bypass surgery so I am in deep research mode until I can lift items of any weight.
I am very happy with the Wetwebmedia as it provides me with all the information, background and help I need in building marine aquariums. You are one of the few groups that is using the internet in a novel and useful manner. I especially like the quick responses.
<A pleasure to hear, realize your awareness>
In real life I am an angel investor that provides funding for very early stage companies, usually one or two people in a garage. If you type in my name on Google you will get some background information. One of my companies is Xlibris, www.xlibris.com - a self publishing company. Going through your site it occurs to me that you have so much content generated that could be useful to people in an organized or book format. I went thru the refugium sections and will be building an extra large refugium in the hopes of being able to grow some mysis shrimp for the seahorses. I would be willing to buy a book on refugiums. I am now going thru the calcium reactor pages. And this is another topic that could warrant a book. Likewise there are maybe hundred’s of topics on the Wetwebmedia that could warrant books.
<I believe you are correct. Mmm, as so often seems the case, what "is" in the world, and what might be are distanced by a lack of actionable opinion, skill and resources... We are as you state, in the process of "gearing up" to produce in-print books...>
Xlibris fits into the picture where the market for a book is a fairly small number (in the hundreds or thousands). We print the book AFTER it is ordered (Print on Demand) one at a time. Hardcovers are roughly $26 which includes about $4 royalty and softcovers are about $17. We also do large format all color books. These books would be orderable through Amazon, Barnes and Noble and any bookstore. On Amazon any book you published here would be listed alongside all your other books. With Xlibris you would maintain all your rights and if you were to be picked up by a mass market publisher, like your other books, we would provide the publisher with all the pre press work to help in the transition.
Hope I am not being too commercial. Of al the reef books I have, your Conscientious Marine Aquarist book is the one I am using as my bible for building the tanks. What I found interesting is that after I had the book for several months I was on the internet and someone was discussing the “Conscientious” book by Bob Fenner, I thought to myself that Bob has another book I should get. In my original reading nowhere did I feel that you were preaching or being pedantic on the subject of being “Conscientious”.   
<Indeed... this would be counterintuitive in my estimation. That is, it occurs to me that proselytizing is unconscientious... "Be like the sun and the good in your deeds will be revealed", or such>
Keep up the good. Hope to see you at the Brooklyn Aquarium Society May meeting you are scheduled to appear.
<I look forward to meeting you. Thank you for writing, sharing. Bob Fenner>
Sincerely, John Ason

RE: That article on Adding Livestock (and drygoods) sales to Svc. Rel.
Bob,
<Duane>
Thanks for getting back with me. I would love to speak with you or all of you at WWM. I would be happy to call at a convenient time...weekends
usually since I have my "real job" or in the evenings after 6 pm central.
<Mmm, was hoping more for a face to face get-together... maybe at one of the larger regional hobby conferences... or the international trade shows... Are you going to Aquarama in May?>
As to what part of the process I am interested in - really all parts but most specifically, getting the word out that I have books for sale, production/printing resources and methods of distribution.
<Again, easily done... but first to generate the work itself... this will help give all an idea of who the target audience is, its size, how to reach it.>
I am by no means a formally trained writer but I love the aquarium hobby and enjoy writing and sharing my knowledge (as well as the research involved with the preparation of any piece). Finally, I am very interested in the do's and don't of what makes a good book...the logistics in creating a resource that
is informative and fun to read.
<Me too! Other than Anthony, none of us (as far as I'm aware) have academic background in "writing"... It seems yours and my education in all this has more to do with "explaining" a few dozen or more times what it is we think needs to be imparted... defining how best to do this... and then committing the same activity to print>
I have several manuals that really could be combined to form one larger work but really don't know the best way to organize, format, etc.
<I have had notions of writing "Aquarium Service Manuals", "Retailing"... and omnibus series on the whole trade... but was and am stymied at how large a market there might be...>
Well, enough of my rambling. Thanks again and I look forward to speaking with you.
Duane Clark
<Let's keep thinking, chatting about your project/s... Have you seen Jay Hemdal's "Aquarium Careers" book/let? Something like this could, should be re-done... perhaps you could start here. Bob Fenner>

A content providing we will go...
How would I go about submitting a for pay article? Do you mean for a magazine like FAMA or AFM or TFH? 
<Yes. Write one up, send it in... with pictures if you have them. Easily enough done... and how I got started on the content providing merry go round many years back... as oft-stated by others, "beats working"... and very useful for paying for ones hobbies>
I am interested and have experience writing papers etc, (I am in college, so a lot of papers are needed). Please get back to me. Thanks again!
<Please read here: http://www.wetwebmedia.com/wrtierfaqs.htm and the related "writing" sections posted on WWM. I will gladly help you... with editing, penning a cover letter to the editors involved. Not difficult and (to me) very rewarding. Bob Fenner>
-D

FW: Construction of a CO2 Canopy for Plant Tanks-FAMA MAG
Dear Bob,
I had a surprise today. FAMA MAG is going to publish my article on CO2 Canopy for Plant tanks.
<Ah! Congratulations>
All credit to you for encouraging and supporting me to produce that article and most of all giving it an exposure at your fantastic web site. Though I have not corresponded with you for some time, I make it a point to visit your site regularly to read FAQs.
Thanks and regards
Lalith Atugoda
<Be chatting... and writing! Bob Fenner>

finally got started writing an article for publication....
Hi Bob (& co. ;-)
<Howdy!>
I'm finally writing an article for publication. Nope, it's not a brackish topic, it's about setting up a nano-reef on a budget. It started as an answer post on the nano-reef board. When I wanted to refer people to it five times in two days I pulled it out into its own post. I have several pages written already as I'm fleshing out the various pieces. Here's the original post, from http://www.nano- reef.com/forums/showthread.php?s=&threadid=3173 :
<Yes, I saw... very good>
>Tips: setting up a nano on a budget
>So, you've decided you just *have* to have a reef, but your budget 
>is small. You might wonder if you can get into this hobby without 
>draining your bank account or maxing your credit cards. Well, you 
>can, if you are careful. Don't get me wrong: you WILL spend 
>significant amounts of money on a nano tank over time. However, you 
>can minimize the impact on your wallet with a bit of work. Here's 
>what I've learned so far....
>The keys to doing a nano reef on a smallish budget:
>1. Research and planning.
>Figure out what you want before you get anything. One of the best 
>ways to keep expenditures down is to avoid getting the wrong stuff. 
>As you develop a plan, ask questions on the boards. Be willing to 
>revise the plan and do more research. And be willing to accept the 
>fact that your research will never be truly "done".
>2. Use what you already have.
>If you have a 10g tank, don't go out and buy a 12g Eclipse. The 
>exception here: if what you have is not appropriate for use in 
>saltwater, don't use it. (Example: I have a 20g long tank that has a 
>piece of wood glued to the bottom -- it was a reptile tank at one 
>point. I wouldn't use this tank for sw, but it's okay for fw or 
>brackish.)
>3. Create a "wish list" for people who give you gifts.
>Be very, very specific. Include the brand name, model name and 
>number, and any other relevant details that would differentiate the 
>item you want from others like it. Include alternates when possible. 
>Try to make sure your list includes some inexpensive items as well 
>as the more expensive items. A tank thermometer that your 
>six-year-old neice bought with her allowance savings can be as 
>treasured a gift as the lighting kit from your parents.
>4. If you feel capable and have the construction tools, build some 
>of the equipment yourself.
>This goes for things like hoods, stands, refugiums, sumps, and the 
>like -- possibly even the tank itself. And you can create base rock 
>out of Portland cement and aragonite sand.
>5. If you have to buy it, try to buy it used.
>Start with the classified forums here, and check ReefCentral, 
>Reefs.org, and other places. Sometimes you can even get stuff for 
>free. Also check eBay, which has around 3400 fish-related items at 
>the moment. Just be careful, and watch out for shipping costs. If 
>the ad doesn't say "user pays actual shipping costs", find out what 
>they're going to charge you before you bid. If you decide to get 
>something through eBay, start watching auctions and keeping an eye 
>on how much the item or similar items usually sell for. For example, 
>I wouldn't pay more than $80 for a used CPR BakPak II. They usually 
>go for $50-70, depending on the condition of the skimmer.
>6. If you have to buy it new, shop around.
>Hit the major online fish and marine retailers. Some of them have 
>price-matching, so if you find an item cheaper somewhere else, 
>they'll give you the same price. This is helpful when one place has 
>an item you need that another one doesn't, and the other place has 
>cheaper prices on some other stuff. Again, watch out for shipping 
>costs.
>Any reef tank can to be expensive, no matter what you do. But you 
>can keep your costs down if you're willing to do the work it 
>requires.
Could you please suggest which of the hobby magazines would be most likely to run an article like this? 
<Mmm, yes... AFM would likely pay the best, particularly if you have images to go with... TFH will pay in advance (but not much)... and may run by early next year... FAMA will definitely take... but pay next year... If it's short (< 1000 words let's say), you might consider SeaScope... not much pay, but very wide placement (several languages)>
I'm thinking that if I can get an article on a more general-interest topic published first, I'm more likely to be able to get a more specialized-interest aka brackish topic article published later.
<You will do fine>
Thanks,
Ananda
p.s. Please keep this one out of the daily Q&As, since that may qualify as "publishing" this by some definitions of "publishing". :-(
<Allright... though the "electronic rights" issue should be separate. Bob Fenner>

RE: That article on Adding Livestock (and drygoods) sales to Svc. Rel.
Bob,
That is good. I like it very much. I will cut the check and get it right out.
<Ah, very well>
I also would like your advice if I may. My first published article is due out in AFM in the October issue...I am very excited about that. I have also
sold many of my manuals...enough to continue my little business venture, but I want to take it to the next level. My questions are as follows:
1. I have submitted several article idea to AFM but they have been refused.
<Shop them elsewhere Duane. FAMA has a much wider, more applicable audience... try Sue Steele there. If you'd like, send a "cover letter" to her by way of me... I have had many articles placed there>
What types of articles are usually needed? My first article is about starting an aquarium maintenance service so that was a no brainer.
<Almost any topic written lucidly>
2. What is the "norm" for payment? I will receive $250 for a 5 page article.
<This is about "it"... FAMA pays 250 for articles and features (w/ or w/o image work) for 1500-2500 words (but you may have to wait, ask for payment for months)... TFH about 200, plus 15-20 dollars per photo (and they pay in advance of publication)... overseas is about the same equivalent in other currencies>
3. How do I get the word out that I will write for hire? I suppose I can also submit ideas to the other magazines but do perhaps there are other
outlets.
<Send a letter offering your work, perhaps with examples of what you have to offer (with a SASE for return), asking for input... perhaps request an editorial guideline from the 'zines first>
4. Should I actually write my articles first and then submit rather than just submit ideas prior to writing?
<Just send the articles with graphics if you have them>
5. I would love to get my manuals actually published. My aquarium maintenance guide will actually be well over 120 pages once these last
updates are made and that is without pictures so when I am done with a version I really am pleased with (I never seem to be satisfied) it will be a
pretty good start. So, how do I do it? Who should I contact and do you have to be a PhD to be considered for anything?
<No need for a doctorate... I will circulate your note about here... We are actually a couple of small publishing interests (WWM is a media co. really, and Anthony Calfo has ReadingTrees.com). Am sure we can help you in myriad ways... at the very least with our opinions, experiences of "how we've done what we've done"... if not production, sales and distribution help>
Thanks so much for the help and I hope to hire you to do more work for me in the future...maybe a forward to my guide. :)
<I would be honored. Bob Fenner>
Duane Clark
AquaServe Aquarium Publications
Home of eFishTank
www.aquaserve.com
www.efishtank.com

review
Bobster...
How long for a book review for FAMA (word count).
Thanks for the suggestion about Reef Life. I really like the book and am delighted to do it.
<About 1200-1400 words>
Also... my acclimatization article just appeared in the new FAMA. Thanks for sending it in, Bud!
<Ah, good. Bob F>
Antoine

Re: Upcoming Review and much more
Dear Bob,
<Hello Jayne>
Nice to hear from you and looking forward to seeing the Surgeonfishes review!
<It is posted here: http://www.wetwebmedia.com/acanthuroids1.htm>
We have two main distributors in the US and are not planning to take on any more at the moment, but thanks for the interest!
<Okay. Pls make it known who they are if you want the review appended thus. Have listed Quality Marine for dealers, Sea Challengers for end-users as sources as you will find>
Our Marine Fish Families Series is a 10 book series, written by Rudie Kuiter and Helmut Debelius and we are not intending to publish any other titles at
present. If you would like to get in touch with either of the above about using your photographs then please let me know and I will pass their email
addresses onto you.
<Please do contact them re. Bob Fenner, WetWebMedia.com>
Kind regards,
Jayne

Marine Photos (magazines, writing...)